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Critical Friend

Flexible access to expert support, exactly when you and your team need it

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Critical Friend

Every organisation has moments when an expert view makes all the difference. You might be partway through a communications programme, preparing for B Corp or EcoVadis certification or shaping an ESG strategy, and want a trusted second opinion before you move ahead.

That’s why we created our Critical Friend service. It gives you and your team access to our experts when you need them most, whether that’s a sense check of your approach, constructive challenge or specialist input at a key moment.

It’s flexible, so you choose how much support you need and when, and we shape it around you. You stay in the driving seat, with an experienced partner alongside you.

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Who is this for?

This flexible support is designed for organisations that want access to expert advice at the moments it matters most, without the cost and commitment of a large consultancy project.

 

Do you:

  • want access to experts across communications, culture change, ESG strategy or certification when you need them?
  • want expert support without the cost of a large consultancy project?
  • need extra capacity or specialist input at key moments, such as a launch, a deadline or a big decision?
  • want an independent view to sense check your approach and strengthen your plans?
  • want support that flexes around your team and builds lasting capability along the way?

How it works

No two organisations are the same, so neither is our support. From a quick sense check to in-depth expert guidance, you can call on us whenever you need us, in the way that works best for you.

Flexible support

Whether you need a few Power Hours to work through specific challenges, a regular day each month for strategic input, or something more flexible, we’ll shape our support around what you actually need.

Experts when you need them

As your Critical Friend, we become an extension of your team: a sounding board, technical adviser, accountability partner and trusted peer, there when it matters most.

Working with you

Rather than taking the work over, we strengthen your team’s capability through practical guidance, constructive challenge and access to specialist expertise. You stay in control, with us alongside you.

Where we can be your Critical Friend

Our Critical Friend service is available across everything we do. Choose the area where you need a trusted expert in your corner.

Communications and internal communications

Sense check your strategy, messaging and channels, and get expert challenge on how you engage your people.

Leadership and culture change

Test your approach to change, build leadership alignment and keep momentum going to build lasting transformation.

ESG strategy

Shape and pressure test your priorities, targets and reporting so your strategy stands up to scrutiny

B Corp certification

Expert support for your B Corp certification or recertification, from understanding evolving standards to evidencing your impact.

EcoVadis certification

Practical guidance on your EcoVadis assessment, from reviewing evidence and identifying gaps to improving your rating.

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Why AG Impact?

Our consultants bring deep expertise across everything we do, from communications and internal communications to leadership and culture change, ESG strategy, and B Corp and EcoVadis certification. Whatever you’re working on, you’ll have access to specialists who know the subject inside out.

Because our experts work together across disciplines, we can join the dots between sustainability, communications, governance, engagement and organisational change, helping you turn good intentions into meaningful, lasting business impact.

Why choose our Critical Friend service?

Lower cost than a traditional consultancy project

Flexible support that grows with your needs

Builds confidence and capability within your own team

Access to experienced specialists without adding headcount

Independent challenge and practical advice

Let's start with a conversation

Whatever you’re working on, we’d love to hear where you are, what’s working well and where an experienced sounding board could help.

Book a call
Get in touch

Looking for more than a Critical Friend?

If you’d like us to take on more of the work, our team can support you with our full range of services, from communications and culture change to ESG strategy and certification.

Find out more

AG brought energy, heart, and sharp thinking to the table. They didn’t just help us write a strategy, they helped us reimagine what was possible and unlock our potential.

— Saskia Castelein, Head of Fundraising & Impact, SHE Changes Climate

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