B Corp certification Critical Friend

Practical support for the person leading your B Corp certification journey

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Who is this for?
How it works
Our expertise

B Corp Certification

B Corp Critical Friend

Most organisations working towards B Corp certification or approaching B Corp recertification already have someone internally leading the process.

But sometimes that person needs support from an expert, someone outside of the day-to-day who can sense check their approach, challenge their thinking and bring specialist expertise exactly when it’s needed.

That’s exactly why we created our B Corp certification Critical Friend service. It’s not about taking the project over. It’s about giving the person driving it the backup, expert input and accountability they need to keep moving forward.

Book a discovery call

Who is this for?

This flexible support is designed for organisations that may already have someone internally leading on their B Corp certification journey, but need some expert guidance without the cost and commitment of a large consultancy project.

Do you:

already have someone internally leading or coordinating B Corp certification or recertification?
want expert support without the cost of a large consultancy project?
need extra capacity or specialist expertise at key stages?
want to strengthen governance, stakeholder engagement and impact performance?
see B Corp as more than a certification, and want to embed it across your business?

How it works

No two organisations are the same, so neither is our support.
From a light-touch sanity check to more in-depth expert guidance, we’re here to support you at every step.

Flexible support

Whether you need a few Power Hours to work through specific challenges, a regular day each month for strategic input, or something more flexible, we’ll shape our support around what you actually need.

A trusted adviser

As your Critical Friend, we become an extension of your team: a sounding board, technical adviser, accountability partner and trusted peer.

Working with you

Rather than taking the project over, we strengthen your internal capability through practical guidance, constructive challenge and access to specialist expertise.

We can help with:

Understanding evolving B Corp standards and requirements

Governance and accountability

Reviewing evidence and identifying gaps

Prioritising actions and maintaining momentum

Engaging senior leaders and decision makers

Building internal buy-in across the business

Developing policies and processes

Measuring, evidencing and communicating impact

Two AG team members holding a 'B Corp Certified' sign

A photo of the AG team 15th birthday celebrations

Why AG Impact?

We’re a certified UK B Corp ourselves, so we understand the realities of certification and recertification first-hand, not just in theory.

We combine sustainability knowledge with communications, governance, engagement and organisational change skills, so we can help you turn certification into meaningful, lasting business impact.

Our Impact Director, Debbie Thackray, has a deep understanding of where organisations typically get stuck and how to move things forward, having spent more than four years at B Lab UK, supporting organisations through certification.

Why choose our B Corp Critical Friend service?

Lower cost than a traditional consultancy project

Flexible support that grows with your needs

Builds confidence and capability within your own team

Access to experienced specialists without adding headcount

Independent challenge and practical advice

A trusted partner throughout your B Corp journey

Let's start with a conversation

Whether you're just starting your B Corp journey or preparing for recertification, we'd love to hear where you are, what's working well and where an experienced sounding board could help.

Book a call

Get in touch

We offer a flexible and accessible approach with prices starting from just £178

Looking for B Corp expertise?

If you're interested in becoming a B Corp or looking to recertify, our B Corp experts can guide you through the process with our full B Corp Certification service.

Find out more